Elyes Ben M'rad
Summary
Yellow Conciergerie, an esteemed Airbnb-certified agency, specializes in the expert management of premier properties, providing travelers with an unparalleled experience in hospitality and cleanliness. Property owners can count on us for comprehensive maintenance, consistent occupancy, and freedom from burdensome responsibilities. For this project, we took on the task of creating the brand identity, branding book, and website for the client. We chose to develop and host the design on showit.com, ensuring simplicity in use and maintenance for the client.
Personas
Property Owners
Our client's clientele comprises property owners with single or multiple apartments, seeking a comprehensive management service. They aim to enhance their return on investment with minimal involvement, favoring efficiency and ease.
Travelers
Our client is committed to providing travelers with an unforgettable stay, underlining Yellow Conciergerie's dedication to premium service.
Local Partners
Our client continually collaborates with local partners such as hotels, real estate agencies, and cleaning services. Maintaining a professional image through their website and branding is vital to their business success.
Wireframes
We have built a unique website on Showit.com. Our client decided to use this platform as it is very easy to maintain and modify.
Web Design - Showit
Branding Work
Impact
In one month, our website helped convert different leads into clients. The website's SEO is optimized and was integrated with Google Services, Google Maps, and Facebook/Instagram.
Learning
Stay Simple.
Simplicity can be a powerful design choice. Understanding and optimizing for Conversion Rate Optimization (CRO) is pivotal in creating effective landing pages. This project emphasized the importance of balancing simplicity with persuasive design elements to drive desired actions.
Conversion Focus
Throughout the design phase, our primary emphasis was dedicated to meticulous optimization, strategically aligning our focus on elevating the Conversion Rate. We meticulously implemented streamlined SEO strategies and fine-tuned the User Experience (UX).