Roof Ai - Dashboard Design

Elyes Ben M'rad

Visual Designer
Web Designer
Frontend Engineer
Figma
Webflow
Roof AI

Summary:

I was tasked by Roof Ai to redesign their client dashboard, create high-fidelity wireframes in Figma, and develop a design system. Roof Ai’s mission is to help real estate agents unlock their potential by transforming client interactions with AI-powered automation. This allows agents to deliver VIP-level service at every stage of the customer journey, automating routine tasks so they can focus on building relationships and closing deals. Roof Ai acts as a brokerage assistant, generating new real estate opportunities.

Personas:

1- Real Estate Agent:

- Provides personalized service at scale
- Automates follow-ups and lead management
- Converts more leads into sales while strengthening relationships

2- Brokerage Owner:

- Grows the business by generating new leads
- Seeks efficiency for agents
- Increases revenue through automation

3- Home Buyer/Seller:

- Desires a smooth, personalized experience
- Expects proactive communication
- Appreciates agents who understand their needs

Impact:

The redesign and design system greatly improved Roof Ai’s user experience. High-fidelity wireframes ensured an intuitive, visually cohesive platform, enhancing operations and boosting agent efficiency.
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