Zenvia | Natural Luxury Skincare

Zenvia | Natural Luxury Skincare Brand Identity & Packaging System

Problem: Wellness skincare brands struggle to communicate both luxury and nature simultaneously most lean so hard into organic aesthetics that they lose premium appeal, or go so high-end that the natural story disappears entirely. The result is a brand that attracts neither the conscious consumer nor the luxury buyer.

The Solution: We designed Zenvia, a natural luxury skincare brand identity built on deep forest green, warm terracotta, and cream a color system that holds both worlds without compromising either. The interlocking oval logo mark and high-contrast gold wordmark communicate refinement, while botanical photography and stone product staging keep the natural narrative grounded and real.

What we focused on:

Logo Mark: An interlocking double-oval symbol in gold reads as both botanical and geometric; premium without being cold.

Color System: Forest green, terracotta orange, and warm cream across packaging and brand materials nature and luxury occupying the same visual space.

Wordmark: High-contrast serif "ZENVIA" in cream on deep green elegant at large scale, legible on dark packaging.

Product Packaging: Dark green dropper bottle with logo mark and wordmark label, staged against stone and tropical leaves product and environment telling the same story.

Box Packaging: Cream cube with geometric pattern and "Zenvia" wordmark clean structural packaging that earns its place on a premium retail shelf.

Tagline Application: "Your skin, Your zen, Your Zenvia" in terracotta brand voice that is personal, calm, and ownable.

Tools: Figma

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