Vetra — Natural Skincare Brand

Vetra — Natural Skincare Brand Identity & Visual System

Most skincare brands default to clinical white or earthy brown the shelf is full of both, and neither stops the scroll. Founders positioning a natural skincare line get trapped between looking too organic or too sterile; neither builds the desire that converts a first-time buyer.

The Solution: We designed Vetra, a full brand identity system for a natural skincare line targeting women who want clean beauty without compromise. Built on a sage-to-cream color ramp, Achemost serif, and a botanical leaf mark every touchpoint from product tube to campaign portrait lives in the same visual world without needing explanation.

What we focused on:

Color Palette: Four-stop gradient from off-white cream through sage to deep forest green warmth at light tones, authority at dark.

Achemost Serif: High-contrast display typeface used across wordmark and headlines; luxury-legible at every scale.

Logo Mark: Minimal leaf silhouette paired with the Vetra wordmark holds as a standalone icon or embossed on packaging.

Product Card: Rounded sage card with cream tube, linen pouch, 4.5-star rating, 11.5k reviews, and "Explore Now" CTA.

Campaign Portrait: Studio photo with tagline "Smooth as silk, pure as nature" brand voice and visual direction in one frame.

Tools: Figma and Jitter