Celrae | Luxury Skincare Brand

Celrae | Luxury Skincare Brand Identity & Visual System

Problem: Luxury skincare brands either go too minimal and disappear on the shelf, or overload with gold foil and serif stacks that feel dated before they launch. Founders trying to position a premium beauty line need a visual identity that feels distinctive and desirable not just expensive-looking.

The Solution: We designed Celrae, a luxury skincare brand identity built around a fluid script wordmark and a deep purple and coral color system. The mark is loose, handwritten, and confident it lives equally on a product tube, an outdoor billboard, and a campaign portrait without losing its personality.

What we focused on:

Script Wordmark: A flowing, continuous letterform that reads as handcrafted and premium distinct enough to anchor a billboard, refined enough for tube embossing.

Color System: Deep aubergine purple paired with warm coral dark enough for authority, warm enough for approachability; neither clinical nor earthy.

Campaign Portrait: Model with jade roller against coral background with the wordmark overlaid brand emotion and product context in one frame.

Out-of-Home Mockup: Billboard and poster applications showing "Glow Beyond the Stars" tagline brand voice tested at real-world scale.

Product Packaging: Purple tube with gold cap and script wordmark alongside tagline "Your Skin's Journey to the Divine" packaging and identity speaking the same language.

Tools: Figma

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