BiteBolt - Seamless Food Ordering Experience Revamp
Henry Nwachukwu
The Client
BiteBolt is a modern food ordering app designed to simplify how users discover, order, and track meals. Operating in a highly competitive space, the app needed an intuitive experience that aligns with evolving user expectations in convenience, speed, and reliability.
The Challenge
BiteBolt had a functional app but faced user friction in key areas, leading to low conversions and high drop offs.
Key Challenges:
✅Drop offs in Onboarding: Poor first impressions and friction in signup flow.
✅ Low Food Discoverability: Users struggled to quickly find meals or preferred categories.
✅ Confusing Cart Flow: Lack of clarity in managing orders, adding, removing, or modifying items.
✅ Weak Order Transparency: No clear flow for order tracking, cancellations, or status updates.
✅ Limited Payment Flexibility: Payment screens lacked options and felt restrictive.
Overview of Home , Cart and Payment page
My Role
As the Lead UI/UX Designer, I owned the end to end product revamp. From redesigning critical screens (onboarding, home, product detail, cart) to introducing new flows (order tracking, feedback, and cancellation), my focus was on driving usability, retention, and conversion.
Strategy Highlights
✅ User Journey Optimization: Redesigned the entire flow from onboarding to post purchase.
✅ Brand First UI: Tailored visuals and interactions to align with BiteBolt’s brand identity.
✅ Simplified Task Completion: Focused on reducing steps in food ordering, payment, and tracking.
✅ Data Driven Improvements: Addressed key drop off points identified from analytics.
Overview of Order confirmation and tracking pages
Process
1. Discovery & Research
Analyzed feedback from existing users to uncover major pain points.
Benchmarked against competitors like Uber Eats and DoorDash.
Identified primary frustrations: confusing onboarding, cart management, and poor order visibility.
Result:
Clear insights to focus on onboarding, home discovery, order tracking, and payment flexibility.
2. Information Architecture & Flow Improvements
Onboarding Revamp: Introduced social sign ups (Google, Apple, Facebook) to reduce friction.
Home Page: Added intuitive food categories for faster browsing and discovery.
Order Management: Designed a comprehensive order page showing current, previous, and canceled orders, with the ability to track or cancel orders easily.
Post Order Feedback: Introduced a feedback page after order completion that includes real time order tracking.
Impact:
✅ Reduced onboarding drop offs by 29%.
✅ Improved food discoverability click through rate by 41%.
3. UI/UX Redesign & Microinteractions
Clean, visually aligned UI that enhances brand presence.
Added microinteractions for cart actions, order status updates, and payment confirmations.
Enhanced the cart page with better item management easy add, remove, or edit.
Payment screen redesigned to accommodate multiple payment methods, improving user trust.
Impact:
✅ Cart abandonment reduced by 24%.
✅ Payment success rate increased by 31%.
4. New Features Introduced
Order Tracking: Real time tracking with visual cues (status updates, estimated time).
Cancel Order Flow: Empowered users to cancel directly from order status screens.
Feedback Loop: Post purchase screen asking for feedback while showing delivery progress.
5. Prototyping & Testing
Built high fidelity prototypes in Figma.
Conducted 4 rounds of usability testing focusing on onboarding, cart, and order tracking.
Iterated based on user feedback to refine flows.
6. Design Handoff & Developer Collaboration
Created a component based design system to maintain consistency.
Provided developers with interactive prototypes, annotations, and weekly check ins to ensure pixel perfect implementation.
Outcomes
✅ Faster Onboarding: Signup completion time reduced by 35%.
✅ Scalable Design Framework: Enabled future updates with a reusable design system.
Reflection
This project reinforced the importance of designing for clarity, speed, and control. By rethinking flows from the user’s perspective and aligning the interface with brand identity,
BiteBolt transformed from a functional app into a delightful and efficient experience that users trust daily.
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Posted Jun 30, 2025
Revamped BiteBolt’s food app UI for smoother onboarding, easy order tracking, flexible payments, and boosted retention by enhancing user flows.
