Logo & Brand Identity Design - Health & Wellness | Supplements

The US-Based natural supplement brand requested for a bold, energised brand identity with the use of bold colours to move away from the stereotypical, more clinical look and feel of majority of supplements that we encounter on a daily basis.

I 'stackt' varying molecule types to represent the multi-purpose aspect of the brand and its unique value proposition - being a one-stop-shop for immunity supplements, as opposed to taking multiple supplements in pill form. I used a luminous Goldenrod yellow tone contrasted with bold black and white shades, and utilised the icon as a window into the brand and its ingredients.