Logo Design & Brand Identity - Corporate Financial Advisory Firm

The client requested a clean logo design that represented the journey that the financial advisory team takes its clients on- from a basic understanding of finances to optimising their financial mindset. The client wanted colour tones that convey confidence and reliability for clients to trust in and embrace long-term. 

The logo speaks to the 'process' that clients experience with the company- which I took as more of a journey across a path or bridge, bouncing from one point of financial understanding to another.  This helps to celebrate the numbers 30 and creates a distinct image for the overall branding power, The bold font used for 'Process' conveys the reliable, strong nature of the company's fundamentals, with the 'Consulting' font illustrates the adaptability of the company across numerous industries and financial markets.