When Ascotvale Coffee Co. approached me, they were a startup with no visual identity - just a powerful story rooted in their Brazilian meets Canadian heritage.

I led the awesome female founder through a full brand identity process, starting from scratch and building a confident, characterful look that has given the founder the clarity and presence needed to launch her bold new brand with impact.

I translated the brand's cultural roots into a vibrant yet refined brand system that looks as good on coffee cups and menus as it does on signage and socials.

The result is a distinctive, cohesive identity that has made Ascotvale Coffee Co. instantly recognisable and emotionally in tune with their audience. It has given the brand the confidence to step boldly into the market - with a brand that feels truly their own.

Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma