Brand Identity & Packaging Design - Ascotvale Coffee Co.

This branding design was developed for Canadian-based coffee start-up, Ascotvale Coffee Co. The client requested a modern design that represented the Brazilian roots of the coffee bean, clearly represented coffee and appealed to the GenZ- millennial demographic. Bold illustrations were created to enhance the vibranT, Brazilian single-origin coffee bean. Featured on the packaging: a female Brazilian coffee farmer, a critically endangered Brazilian Pied Tamarin monkey (for awareness purposes), coffee beans and coffee tree leaves.