Brand Identity & Packaging Design - Ascotvale Coffee Co.
Naomi Heyes
Brand Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
This branding design was developed for Canadian-based coffee start-up, Ascotvale Coffee Co. The client requested a modern design that represented the Brazilian roots of the coffee bean, clearly represented coffee and appealed to the GenZ- millennial demographic. Bold illustrations were created to enhance the vibranT, Brazilian single-origin coffee bean. Featured on the packaging: a female Brazilian coffee farmer, a critically endangered Brazilian Pied Tamarin monkey (for awareness purposes), coffee beans and coffee tree leaves.
Logo Design, Packaging Design, Illustration - 3D branded mockup
Logo Design, Packaging Design, Illustration - project brief & design approach
Logo Design, Packaging Design, Illustration - logo design
Logo Design, Packaging Design, Illustration - branded 3D mockup
Logo Design, Packaging Design, Illustration - logo design variations
Logo Design, Packaging Design, Illustration - marketing image
Logo Design, Packaging Design, Illustration - branded 3D mockup
Logo Design, Packaging Design, Illustration - detailed, hand-drawn illustration design
Logo Design, Packaging Design, Illustration - illustration design breakdown
Logo Design, Packaging Design, Illustration - brand colour palette
Logo Design, Packaging Design, Illustration - bespoke typography set
Logo Design, Packaging Design, Illustration - branded 3D mockup, bag, pouch
Logo Design, Packaging Design, Illustration - branded 3D mockup, bag, pouch
Logo Design, Packaging Design, Illustration - branded 3D mockup, packaging box
Logo Design, Packaging Design, Illustration - branded 3D mockup, cardboard cylinder
Logo Design, Packaging Design, Illustration - branded 3D mockup, crew T-shirt
Logo Design, Packaging Design, Illustration - branded 3D mockup, tote bag design
