HollieGuard is a personal safety app designed to help individuals discreetly raise alerts and share their location in situations where they feel unsafe. Used by members of the public, organisations, and partners across multiple sectors, the platform plays a critical role in moments where speed, clarity, and trust are essential.

We have worked with HollieGuard for over seven years, leading the app’s UI and UX as the product evolved. Our role has spanned complete redesigns, ongoing product development, and design leadership, including acting as Head of Design and Brand. We’ve focused on creating a clear, intuitive experience that prioritises rapid action, supports white-labelling and modular features, and scales confidently across partners while remaining instantly usable when it matters most.

HollieGuard’s website needed a redesign to match the importance and impact of its app, which provides personal safety solutions for vulnerable individuals. The site required improved messaging, user experience, and clear pathways to drive app downloads and support its growing community.

I completed a full redesign of the HollieGuard website to create a platform that reflects the critical role it plays in protecting lives. By enhancing the site’s design, navigation, and messaging, we ensured that users could easily understand the app’s value and take immediate action. The website now features streamlined pathways to app downloads, visually impactful calls-to-action, and compelling narratives that highlight the app’s success in safeguarding its users. Ongoing optimisation ensures the site evolves to meet user needs and remains a vital resource for its audience.

The redesigned website contributed to HollieGuard’s app achieving over 750,000 downloads, helping protect thousands of vulnerable individuals. Improved messaging and user experience have driven higher engagement rates, ensuring that HollieGuard’s life-saving tools reach those who need them most. The site continues to play a pivotal role in supporting the app’s mission to create safer communities.