Overview Mime Consulting is a forward-thinking consultancy specialising in data solutions for education. They work with schools, academies, and local authorities to turn complex data into actionable insights, helping educators make informed decisions. Mime Consulting sought a complete rebrand to better reflect their modern, innovative approach while maintaining a professional and trustworthy image.

The Brief The goal of the rebrand was to:

Develop a fresh visual identity that conveys professionalism, innovation, and clarity.

Create cohesive branding elements for digital and print use.

Strengthen their brand’s ability to resonate with a diverse audience of educators and stakeholders.

Our Approach To ensure the rebrand captured Mime Consulting’s mission and vision, we followed a strategic process:

We began with collaborative workshops to understand Mime Consulting’s values, target audience, and goals. Key insights from this phase highlighted the need for:

A clean, modern aesthetic that aligns with their data-driven solutions.

Clear communication of their expertise and services.

Branding that feels approachable yet professional, appealing to educators and administrators.

Visual Identity: The new visual identity reflects Mime Consulting’s core focus on education and data. We developed a clean and sophisticated colour palette with shades of blue and green to symbolise trust, growth, and innovation. The typography was carefully selected to balance modernity and readability.

Brand Applications: The rebrand extended across various digital and print touchpoints, including presentations, reports, and marketing materials. We ensured consistency and quality in every element, creating a professional and cohesive brand image that reinforced Mime Consulting’s credibility.

The rebrand process was carried through all aspects of Mime Consulting’s operations:

We provided guidelines for using the new visual identity across all platforms and materials.

The brand was rolled out seamlessly, with all elements aligning to support Mime Consulting’s mission and values.

Results Modern Brand Identity: The new visual identity successfully positions Mime Consulting as a leader in education data solutions. The brand now conveys clarity, trust, and innovation, resonating with their audience.

Cohesive Branding System: The rebrand established a scalable and cohesive system of visual assets, enabling Mime Consulting to maintain a consistent and professional appearance across all communications.

Client Feedback "The rebrand has completely transformed how we present Mime Consulting. The new visual identity is perfectly aligned with our mission, and we’ve received fantastic feedback from clients and partners alike."

Conclusion The Mime Consulting rebrand showcases how thoughtful design and strategic execution can elevate a brand. By aligning the visual identity with the company’s mission, we created a cohesive, professional brand that communicates Mime Consulting’s expertise and impact. The result is a strong foundation for future growth and deeper connections with their audience.