I began writing books to share my decades of experience in media, technology, and AI, offering genuine insights and practical guidance. In a world flooded with misinformation and sensationalism, especially around technology, I wanted to provide clear, well-researched information. My goal is to help people not only understand the facts but also the broader ethical and societal impacts of emerging technologies like AI.

One key reason I write is to counter the fear and misunderstanding surrounding technology, particularly AI. The media often portrays these developments as threats, but my book AI Apocalypse or Is It Just Another Monday? aims to demystify that narrative by exploring the history of technological advancements. By examining figures like Leonardo da Vinci and Alan Turing, I show how their innovations, like those today, were driven by the desire to improve society. The book reminds readers that fear of technology isn’t new, as seen in the Luddite movement, and that disruption often brings progress.

Beyond AI, my other books focus on personal branding and the challenges of the digital age. I explore the impact of social media on mental health, the pressure to curate online personas, and the growing prevalence of misinformation. My goal is to offer readers an honest view of how to navigate these challenges while building their personal brands.

I also address the realities of entrepreneurship, offering practical advice for launching a business. Starting a business is often glamorised, but I aim to show the tough reality, from managing stress to securing funding. My writing provides actionable insights to help entrepreneurs navigate the highs and lows.

Ultimately, my writing aims to provide creative solutions that help people cut through the noise, offering clarity and empowering readers to make informed decisions. Whether it's understanding AI, building a personal brand, or tackling entrepreneurship, my goal is to deliver real, actionable value.

I leverage decades of experience in media, technology, and AI to provide well-researched, insightful content that cuts through the noise of misinformation and fear-based narratives.

My writing focuses on dispelling myths and fears surrounding technology, particularly AI, by offering readers balanced, honest, and clear perspectives.

I connect historical technological breakthroughs with today’s innovations, using figures like da Vinci and Turing to illustrate how past advancements shaped the present and how modern technologies, such as AI, continue this legacy.

I go beyond the technical facts, addressing the broader ethical and societal implications of technology. My aim is to help readers navigate the emotional and moral dilemmas these advancements often create.

By drawing parallels between past movements like the Luddites and today’s concerns over AI, I offer readers context to understand that fear of new technology is nothing new, helping them better navigate future developments.

I explore the complexities of the digital age, examining how social media impacts mental health, fosters misinformation, and pressures individuals to project curated versions of themselves.

My writing also covers the realities of entrepreneurship, offering practical advice on overcoming challenges such as securing funding, managing stress, and navigating uncertainty when building a business.

I ensure my work remains honest and actionable, grounded in real-world experiences to provide readers with insights they can apply to both their personal and professional lives.

Rather than focusing solely on fear-driven narratives, I present a balanced view of technology, showcasing both the challenges and the opportunities that innovations like AI bring.

Ultimately, my aim is to empower readers to make informed decisions about their lives, businesses, and their relationship with technology by offering clear, value-driven guidance that cuts through the noise.