Develop a Personal Brand Online

Problem:

A model and musician wanted to grow her personal brand on social media.

Action:

I have worked 1-on-1 with her getting deep to the roots of her personality, what she wants to achieve in life and career to work out an elaborate persona that we later tested on social media, refining it with time as her following grew.

Result:

Growth on Tik-Tok from 20k to 1m followers. Growth on Instagram from 30k to 400k followers in the span of 3 months.