ADEO

Internal platform for managing product data and workflows across multiple business units in a large retail ecosystem.

The platform supported complex product data workflows across different teams and countries.

The main challenges were fragmented processes, low data completeness and long time-to-market, making it difficult to manage product information efficiently and scale operations.

I worked as a Product Designer, leading design across multiple product initiatives from discovery to delivery.

I focused on structuring complex workflows, improving usability and helping teams make better decisions through data.

My work included: – Designing end-to-end workflows for product data management – Improving visibility of product states and issues – Contributing to product logic and prioritization – Aligning stakeholders across product, business and engineering – Collaborating closely with engineering to ensure delivery – Contributing to design quality through reviews and shared practices

Product Data Syndication – Simplified how product data is distributed across channels – Reduced friction in data sharing and improved consistency

Product Performance & Decision Dashboard – Designed interfaces to improve visibility and prioritization of product issues – Helped teams identify risks and take action faster

Product Data Management & Governance – Structured how product data is defined and maintained – Improved clarity, consistency and reliability of product information

– Reduced time-to-market from 45 to 15 days – Improved data completeness to 95% – Increased user autonomy and reduced manual effort – Improved visibility and prioritization of product issues across teams

This project strengthened my approach to designing complex systems where the goal is not only to build interfaces, but to structure workflows, improve data reliability and support decision-making at scale.