Establishing and growing a brand for independents
Contra is the new professional network for flexible work. It provides the tools and infrastructure needed to successfully build your career around the life you want, with zero commission fees. As an independent freelancer myself, the mission resonated with me.
How it started
I partnered with the founder to bring the mission and vision to life. Together, we refined the brand strategy, created a bold logo of converging arrows representing a place to begin, and grew a robust design system.
Where it’s going
Our product and team continues to grow, and we're continuing to learn. I now lead a team of wildly talented people that own all brand and marketing for a variety of touch points from the in-product experience, to landing pages, to social, and more.
View it all at contra.com
Credit to Advntr Studio for creating the Contra logo animation used as a cover image for this project.
2022
