Social Media Management – 82 Posts in One Week for a Coach

A coach with more than 230,000 Facebook followers and a busy Instagram account needed to show up every day across both platforms, while also running programs, a membership and live cohorts. Content depended on how much energy she had left after client work.

Planned content around her offers, launches and weekly themes

Designed carousels, posts and stories in her brand and wrote captions in her voice

Scheduled and published across Facebook and Instagram, including daily stories

Added ManyChat keyword CTAs so posts turned into DMs, freebie leads and program enquiries

Reviewed reach and follows each month to keep what worked

In a single week: 82 pieces of content published (12 posts and 70 stories), 226.4K Facebook reach and 97.7K Instagram reach. Over 28 days the page published 127 pieces of content, above the 75th percentile for its category, and gained 4,112 new follows against a category average of about 1,586.