Kajabi Restructure – +54% Revenue for a Nervous System Coach

A nervous system coach with a growing library of programs, a membership and live cohorts on Kajabi. Every new offer meant another checkout, another tag and another email sequence, built by hand and held together by memory. Leads came in from Instagram every day, but the path from freebie to purchase was hard to follow and easy to break.

Mapped the full client journey: every freebie, CTA, offer and follow-up

Fixed and republished checkout offers, and added weekly and monthly payment plans

Cleaned the contact list and removed inactive tags and forms, so segments were accurate again

Rebuilt warm and cold lead tags and connected them to the right email automations

Built opt-in forms, delivery pages and freebie delivery emails

Connected ManyChat keyword flows to Kajabi tags, so every DM lead landed in the right sequence

In the 30 days after the restructure, the business reached £19,574 in gross revenue (+54%), 99 offers sold (+136%), 2,671 new opt-ins and subscription revenue up 282% compared with the previous 30 days.

"Everything now runs more smoothly and I feel less 'on' all the time." — Rachael, Nervous System Coach