LD Shoppe is an online e-commerce store that offers a warm modern collection of furniture, lighting, rugs, art, and accessories. LD Shoppe was created out of a passion for designing beautiful spaces. Having curated pieces for clients over the years through our interior design firm Leclair Decor, in 2015 husband and wife duo, Melissa and Sacha Leclair could no longer keep it to themselves and thus LD Shoppe was born. 

During my 2.5 years work experience at LD Shoppe, I excelled as a Graphic Designer, contributing significantly to the brand's visual identity and digital presence. My collaborative approach and creative direction played pivotal roles in achieving these milestones. One of my key contributions was designing Klaviyo email campaigns, which ranged from weekly communications to important seasonal offers like the Warehouse Sale, Holiday Launch, and Boxing Week. These campaigns were instrumental in driving engagement and conversions among our customer base.

Additionally, I crafted captivating Instagram Stories that complemented each campaign, ensuring a cohesive and visually appealing brand representation across multiple touchpoints.

Notably, I played a pivotal role in designing the packaging for LD Shoppe's first exclusive candles in collaboration with Brand & Iron. This involved conceptual ideation, producing multiple design iterations, and developing mockups for testing, which ultimately resulted in a captivating and unique packaging design that perfectly complemented LD Shoppe's exclusive candle, further enhancing the brand's aesthetics.

My time at LD Shoppe allowed me to thrive as a Graphic Designer, contributing to the brand's growth and success through my commitment to creative excellence and strategic design.

LD Shoppe x Brand & Iron

View the project in depth at the link below:

LECLAIR DECOR x RENWIL