"A Chill Club is the New Goin' Out"
The Client
GIRLS CHILL CLUB is a passion project of Julia Vaca and Giselle, two best friends that recognize that a chill club is the new goin' out. Their conversations about their backgrounds, identities, passions, and the messy work-life balance emphasized how much they need to slow down and take better care of themselves.
It was when they decided to start a platform that creates a community that encourages women to connect, feel empowered, and unwind.
This social media strategy was developed during my virtual design internship with the renowned multidisciplinary designer Julia (Masalska) Vaca n March 2021.
The Objective
Planning social media content and designing posts for GIRLS CHILL CLUB instagram account.
The Solution
- Strategic Refresh: Led a successful overhaul of Girls Chill Club's Instagram, significantly boosting reach, followers, and engagement.
- Comprehensive Strategy: Crafted a detailed social media plan involving a thorough Social Media Audit, Competitive Research, and a content calendar.
- Brand Collateral: Developed a unique visual identity, including a logo refresh, aligning seamlessly with the brand's ethos and resonating powerfully with the target audience.
Social Media Audit
Social Media Strategy
Creative Direction Moodboard for Photoshoot
Social Media Posts Design + Content Calendar Management
Feed Curation
The social media posts designed for months of May and June can be viewed at the following account:
2021
