"A Chill Club is the New Goin' Out"

GIRLS CHILL CLUB is a passion project of Julia Vaca and Giselle, two best friends that recognize that a chill club is the new goin' out. Their conversations about their backgrounds, identities, passions, and the messy work-life balance emphasized how much they need to slow down and take better care of themselves.

It was when they decided to start a platform that creates a community that encourages women to connect, feel empowered, and unwind.

Planning social media content and designing posts for GIRLS CHILL CLUB instagram account.

Strategic Refresh: Led a successful overhaul of Girls Chill Club's Instagram, significantly boosting reach, followers, and engagement.

Comprehensive Strategy: Crafted a detailed social media plan involving a thorough Social Media Audit, Competitive Research, and a content calendar.

Brand Collateral: Developed a unique visual identity, including a logo refresh, aligning seamlessly with the brand's ethos and resonating powerfully with the target audience.

The social media posts designed for months of May and June can be viewed at the following account: