"A Chill Club is the New Goin' Out"
The Client
GIRLS CHILL CLUB is a passion project of Julia Vaca and Giselle, two best friends that recognize that a chill club is the new goin' out. Their conversations about their backgrounds, identities, passions, and the messy work-life balance emphasized how much they need to slow down and take better care of themselves.
It was when they decided to start a platform that creates a community that encourages women to connect, feel empowered, and unwind.
This social media strategy was developed during my virtual design internship with the renowned multidisciplinary designer Julia (Masalska) Vaca n March 2021.
The Objective
Planning social media content and designing posts for GIRLS CHILL CLUB instagram account.
The Solution
Strategic Refresh: Led a successful overhaul of Girls Chill Club's Instagram, significantly boosting reach, followers, and engagement.
Comprehensive Strategy: Crafted a detailed social media plan involving a thorough Social Media Audit, Competitive Research, and a content calendar.
Brand Collateral: Developed a unique visual identity, including a logo refresh, aligning seamlessly with the brand's ethos and resonating powerfully with the target audience.
Social Media Audit
Execute social media audit and define pain points
Define Brand Values
Social Media Strategy
Define Target Audience
Refine Positioning Statement
Define Tone of Voice
Develop social media content calendar on airtable
Creative Direction Moodboard for Photoshoot
Social Media Posts Design + Content Calendar Management
Feed Curation
A snapshot of the Brand's Feed for
The social media posts designed for months of May and June can be viewed at the following account:
2021
