Fintra is a premium fintech product designed to help users send, receive, and manage money with ease. From the outset, my mission was to craft a secure, elegant, and user-centric product that simplifies complex financial tasks while elevating the overall brand experience.
The Challenge
Many fintech products struggle to build user trust and clarity, especially during onboarding and core money actions. The goal was to eliminate friction and help users feel confident, in control, and welcomed at every touchpoint.
We needed to:
Build trust quickly (especially during onboarding and first transactions)
Simplify budget management and transfer flows
Create a seamless multi-device experience for both mobile and web users
Position Fintra as a luxurious, trustworthy brand through design
My Role
As the Lead Product Designer, I was responsible for:
Defining the design system from scratch (colors, type, grids, components)
Designing mobile and web interfaces for core features like wallet, budget, and transactions
Leading UX strategy and prototyping flows
Collaborating with stakeholders and developers for implementation
Tools: Figma, Notion, and After Effects.
Platform: B2C Mobile + Fintech
Design Process
1. Research + UX Mapping
Studied user pain points with existing finance apps and mapped key flows around:
Wallet setup
Fund transfers
Budget visualization
2. Wireframing & Prototyping
Created lean wireframes focused on minimizing steps. Prototyped flows in Figma to test micro-interactions and transitions.
3. Visual Identity
Crafted a high-end visual system using:
Dark neutrals & gold accents
Glassmorphism & soft shadows
Clean modern typography for readability
Results & Outcomes
Enter your +28% onboarding completion rate
-41% time to send funds
+22% increase in recurring user sessions
• Handoff to developers was streamlined using the documented design system text here...
What I Learned
This project reinforced that users don’t trust what they can’t understand—especially when handling their money. By combining aesthetic clarity with functional UX, we delivered a product that both performs and feels premium.
Highlights
Designed end-to-end for both mobile & desktop
Built a premium brand feel through layout and visual consistency
Successfully balanced user clarity and business growth
Let’s Build the Next Fintech Experience
Interested in creating a fintech product that builds instant trust and long-term retention? Send me a DM
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Posted Oct 1, 2025
Designed a secure, user-centric fintech product for Fintra, enhancing user trust and experience.