Fastcast connects gifted performers and content producers worldwide. But their digital presence wasn't keeping up — a fragmented web platform, no mobile app, and an experience that made sign-ups harder than they needed to be.

The goal was to revamp the existing website and web platform to improve sign-up conversions and user registrations, while simultaneously launching a new mobile app — all under a unified design system.

The process started where it always should: with people. Surveys, usability testing, and competitor analysis revealed where users were dropping off and why. User flows and journey maps defined what the experience needed to feel like before a single screen was designed.

From there, a new design system was built in Figma — components, patterns, and documentation that kept the web platform, web app, and mobile app visually and functionally coherent. The mobile app was designed from scratch, bringing the Fastcast experience to users wherever they create.

The result is a cohesive digital ecosystem that reduces friction at sign-up, keeps creators engaged, and gives the Fastcast team a scalable foundation to build on.

User surveys · Usability testing · Competitor analysis · User flows · Journey maps · Web platform UX/UI · Web app UX/UI · Mobile app design · Design system (Figma)