MeMo Accounting is a small, personal accounting firm run by Mojca. A dedicated professional who built her business on trust, attention to detail, and genuine care for her clients.

But her digital presence told a different story.

No website. Generic materials. A brand that looked like every other accounting firm — blue, grey, forgettable. In a market dominated by larger firms with bigger budgets, Mojca struggled to stand out and communicate the quality of her work.

She knew what she offered. Her clients knew. But nobody else could see it.

A complete brand identity and responsive Webflow website, designed to make MeMo Accounting impossible to ignore.

Two vertical cards side by side; left card has text about accounting services for small businesses and a pink contact button, right card shows a cozy office corner with chairs and shelves and describes a personalized approach.

The brief was clear: modern, approachable, memorable. Not another blue accounting firm.

The answer was bold pink — #D8315B.

In an industry built on grey suits and conservative palettes, pink was a deliberate choice. It signals: modern, not outdated. Personal, not corporate. Approachable, not intimidating. Memorable in a traditional industry.

Paired with dark charcoal #1D1B18, the palette balances energy with professionalism, perfect for a firm targeting small businesses and female entrepreneurs.

The logo, a stylised "M" forming an open book shape — combines the precision of accounting with the openness of knowledge. Clean, modern, instantly recognisable.

Typography: Catamaran — clean, modern, readable on every device.

Visual identity guide for Računovodstvo MeMo showing the logo in pink and black, primary font Catamaran with example letters and numbers, and brand colors #FFFAFF, #D8315B, #1D1B18.

Interior office view with a desk and organized shelves of colored binders; inset shows a door with the logo Računovodstvo MeMO and contact details email memo.racunovodstvo@gmail.com and phone +386 41 469 777.

The page is built around one principle: remove every barrier between the visitor and getting in touch.

Hero answers who is this for immediately. Services come before anything else — because that's the first question every visitor asks. The CTA appears mid-page so visitors who already know what they need don't have to scroll to act. The office photo builds trust through reality — a real space, a real person. Benefits address the unspoken fears of a small business owner. Contact closes simply, with no friction.

Built in Webflow, mobile-first. Fast, accessible, and easy to manage independently.

Website hero section with text about accounting services for small businesses and entrepreneurs in Slovenian and a contact button.

MeMo Accounting now has a brand that attracts small businesses and female entrepreneurs, the exact clients Mojca wanted to reach.

She competes confidently with larger firms. Her materials are consistent across every touchpoint. And when she hands someone her business card or shares her website link, she feels proud to do it.

Logo system · Color palette · Typography · Brand guidelines · Responsive Webflow website · Local SEO setup · Mobile optimisation · Contact forms · Training

If your reputation is stronger than your online presence — let's change that.