Mightylicious | Social Media Strategies for Brand Engagement
Ellen Pierson
Who is Mightylicious?
Mightylicious is a gluten-free, all-natural snack brand on a mission to prove that everyone deserves deliciousness. With a focus on using high-quality, non-GMO ingredients, Mightylicious creates cookies that cater to dietary needs without compromising on taste. Founded by a mom who believes in indulgence for all, these treats are baked to be enjoyed by everyone, gluten-free or not.
What Was the Problem?
The founder of Mightylicious had a problem: how to promote her delicious, homemade gluten-free cookies in a saturated market. Mightylicous had already found success in stores, but wanted to grow their online DTC sales, while standing out against the crowd.
The Solution
With a customized marketing plan utilizing Snapchat, Pinterest, Meta, and Google, the team at my previous agency spread the word about these allergy-friendly cookies that are far from bland. My team and I planned and executed awareness campaigns, traffic campaigns, and Google Shop campaigns.
Services used:
Paid Social Media Advertising
Google Search Advertising
Google Shop Advertising
SEO Audit
The Result
As a result of our efforts, Mightylicious was able to grow their Instagram following to over 11,000. They also saw a demonstrable increase in direct sales from their website.
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Posted Sep 23, 2024
Developed engaging social media content resulting in a tripling of audience engagement and brand visibility.
