Mightylicious | Social Media Strategies for Brand Engagement

Mightylicious is a gluten-free, all-natural snack brand on a mission to prove that everyone deserves deliciousness. With a focus on using high-quality, non-GMO ingredients, Mightylicious creates cookies that cater to dietary needs without compromising on taste. Founded by a mom who believes in indulgence for all, these treats are baked to be enjoyed by everyone, gluten-free or not.

The founder of Mightylicious had a problem: how to promote her delicious, homemade gluten-free cookies in a saturated market. Mightylicous had already found success in stores, but wanted to grow their online DTC sales, while standing out against the crowd.

With a customized marketing plan utilizing Snapchat, Pinterest, Meta, and Google, the team at my previous agency spread the word about these allergy-friendly cookies that are far from bland. My team and I planned and executed awareness campaigns, traffic campaigns, and Google Shop campaigns.

Services used:

Paid Social Media Advertising

Google Search Advertising

Google Shop Advertising

SEO Audit

As a result of our efforts, Mightylicious was able to grow their Instagram following to over 11,000. They also saw a demonstrable increase in direct sales from their website.