National Capital Bank (NCB) is Washington, D.C.'s oldest, locally-owned community bank, providing personal and business banking services since 1889. Committed to delivering trusted, personalized financial solutions, NCB offers a wide range of products including loans, savings, and wealth management. With deep roots in the community, NCB strives to empower local families and businesses through dedicated, community-focused banking.

A trusted institution in the Washington D.C. area for generations, National Capital Bank wanted to spread the word about their new online banking offerings to a younger demographic of millennials and Gen Z.

My team planned and executed Google Search and Google Discovery campaigns to reach the next generation of bankers. We targeted those likely to be approaching financial milestones, such as buying your first home, saving for an engagement ring, opening your first savings account, etc. Messaging was likewise centered around these moments.

Services Used:

Paid Social Media Advertising

Google Search Advertising

Google Discovery Advertising

SEO Audit

National Capital Bank saw a demonstrable increase in young users opening new accounts via their new online portal. The Google Search and Google Discovery campaigns consistently saw a CTR higher than the industry average.