Cantata | Email Marketing for Small Businesses

Cantata is a luxury apartment community located in the heart of Washington, D.C.'s Mount Vernon Triangle. Offering studio, one, and two-bedroom apartments, Cantata provides modern living with access to top-tier amenities such as a rooftop terrace, fitness center, and proximity to cultural, dining, and entertainment hotspots. With easy access to transportation and a vibrant neighborhood, Cantata offers both convenience and excitement.

With pre-leasing on the horizon, the leasing team at Cantata, a luxury apartment complex in Washington D.C., needed to build a customer base. The leasing team wanted to rapidly grow their library of leads and expand their target audience

The team at my previous agency and I created a pre-leasing lead generation email campaign via Mailchimp that guided subscribers through the sales funnel, ultimately leading them to contacting the leasing team at Cantata.

Services used:

Paid Social Media Advertising

Google Search Marketing

Email Marketing

We were able to grow the pre-leasing contact list from zero to over three hundred. This resulted in an increase in leasing when the building was complete.