Testudo: Helping businesses manage AI related insurance risks
Elliot Rylands
The Brief
Testudo were founded by George Lewin-Smith, a former VP at Goldman Sachs, and Mark Titmarsh, a Digital Asset Custody Lead at Superscript, both of whom identified a gap in the AI market surrounding risk mitigation. Securing their first stage of funding, they wanted to get an MVP website up and running within a short period and approached hired me to work with them on building a their website within Framer. Beyond the founders filling in a speedy brief to help me understand a little more about their target audience, aesthetic aspiration, and feature/functionality requests, we got straight to work.
Ideation
Collaborating within Figma, Figjam (for moodboards), and having regular catchups via slack, we landed on a visual direction that we felt captured a sophisticated approach, without appearing to be too 'contemporary tech'. Fresh out of Goldman Sachs, George was keen to remain contemporary but infuse an element of trust with a more traditional visual aesthetic. The MVP site held few pages, but required a few technical additions such as the inclusion of a AI assistant (yet to be deployed) pulled in via an embed, as well as AI generated videography that I worked with them on scripting and customising to suit the tone of the website. With little time to work on testing, pulling in data, and wireframing ideas, rapid ideation sessions resulting in outcomes often being scribbled on paper or simply described as I shared my screen and worked with them via a slack huddle helped us deliver at a pace that secured speedy confidence from various investors.
The Outcome
