AirBook - Booking Website Design UX & UI

AirBook is a flight booking website designed to provide users with a seamless and efficient experience when searching for and booking flights. Our team executed a comprehensive UI design and conducted extensive UX research using the double diamond design framework.

This process involved creating detailed personas and empathy maps to understand user needs and motivations. We conducted multiple interviews and surveys to gather insights, which helped us define the value proposition clearly. Following this, we developed a sitemap and user flow to outline the website's structure and navigation.

The design process also included creating wireframes to visualize layout and functionality, followed by the development of a color palette and style guide to ensure a cohesive and appealing UI. The result is a user-centric design that enhances the overall flight booking experience on AirBook.