A complete 3-email welcome flow

A complete 3-email welcome flow designed for Aura Skincare — a clean beauty DTC brand. Email 01 converts the new subscriber with an editorial hero and a ceremonial promo code presentation. Email 02 shifts from selling to trust-building through brand pillars and a founder's voice. Email 03 drives retention through a 3-step skincare ritual designed to make the products feel essential, not optional. All four visuals—three mobile, one desktop—share a consistent luxury design system. Mobile-first, dark mode ready, Figma source files delivered. #emaildesign #emailmarketing #emailmarketingdesigner #dtc