Email Design for Athletic DTC

Email Design for Athletic DTC Brand — Product Launch, Flash Sale & Cart Abandonment Designed a full suite of three performance emails for Raptor Athletics, a DTC athletic brand — each built to do a specific conversion job.

Email 01 — Product Launch Cinematic, dark-mode-native launch email introducing the Velocity Pro Runner. Full-bleed hero photography, technical spec strip (238G / 6MM / HYBRID), and urgency-driven CTA. Built on a near-black background with every section background explicitly declared. Zero rendering gaps across all email clients.

Email 02 — 48-Hour Flash Sale (Mobile + Desktop) High-urgency flash sale designed for both mobile and desktop — two separate layouts, not one stretched version. Countdown timer, four-column product grid, announcement bar, and a social proof strip placed immediately before the closing CTA to handle last-minute hesitation. Every conversion lever in the right place.

Email 03 — Cart Abandonment Behavioural trigger email built around conversion psychology. Dark background for inbox contrast, "You Left Something Behind" headline, availability scarcity badge, and trust icons placed directly before the final CTA. Nothing decorative — every decision serves a specific psychological principle.

All three emails: mobile-first, dark mode ready, Figma source files delivered.

Services I offer: → Welcome & onboarding flows — from $600 → Product launch emails — from $300 → Flash sale & promotional emails — from $250 → Cart abandonment emails — from $250 → Dark mode audits & rebuilds — from $150 → Monthly retainer — from $1,200

Based in Ibadan, Nigeria · Remote & async · Available globally

Portfolio: asdesignedbyolly.github.io/designsbyolly-portfolio/ Book a free call: calendly.com/emmaaina14/30min