I subscribed to OLIPOP's email list and noticed something: in dark mode, black gaps opened up between every section of their emails. It wasn't a one-off, it was a structural build problem that showed up in every send.
So I documented it as a cold audit, then redesigned their welcome email to fix it. Every section background is explicitly declared, the flavour cards are consistent, and the brand voice stays intact.
I'm also open to new projects. I design conversion-focused email campaigns and flows for DTC brands, including welcome flows, launches, flash sales, cart recovery, and dark mode audits. If your emails need a fresh look, or you're not sure how they render in dark mode, send me a message.
I subscribed to OLIPOP's email list and noticed something: in dark mode, black gaps opened up between every section of their emails. It wasn't a one-off, it ...