3-Part Welcome Flow for Clean

3-Part Welcome Flow for Clean Beauty DTC Brand — Aura Skincare

Designed a complete 3-email welcome flow for Aura Skincare, a clean beauty DTC brand — each email built as a deliberate step in a conversion arc.

Email 01 — Welcome & Convert Editorial hero image, large italic serif headline, and a promo code presented as a gift in a bordered box — ceremonial rather than transactional. Shipping, returns, and sustainability values handled early to remove purchase friction before it arises. Also delivered as a full two-column desktop layout — redesigned for the format, not stretched from mobile.

Email 02 — Build Trust Goal shifts from conversion to belief-building. Roman numeral brand pillars replace generic icon rows, a founder quote in large italic serif gives the brand a human voice, and the promo code reappears in a dark closing section — present without being pushy.

Email 03 — Drive Retention Numbered 3-step ritual with a connecting vertical line, each step given a distinct identity (The Foundation / The Treatment / The Seal). Two customer reviews placed deliberately — credibility without scrolling fatigue. Deep forest green closing section with gold CTA signals action through contrast.

All three emails: mobile-first, dark mode ready, luxury typography system (Cormorant Garamond + Jost), consistent design system across the full flow. Figma source files delivered Services I offer: → Welcome & onboarding flows — from $600 → Product launch emails — from $300 → Flash sale & promotional emails — from $250 → Cart abandonment emails — from $250 → Dark mode audits & rebuilds — from $150 → Monthly retainer — from $1,200

Based in Ibadan, Nigeria · Remote & async · Available globally

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