George Coffee & Provisions Branding

George: Coffee + Provisions, based in Coppell, Texas, is a farmhouse-style coffee shop with hip, minimalist decor for espresso drinks, light fare & craft beer. When the owners were just starting to take action on their life-long dream and break ground on the property, I partnered with them to explore different ways in which to bring their vision to life through a unique yet timeless brand identity. We explored everything from weird to Wes-Anderson style to modern/chic and ended up bringing it to a place of timeless, classic simplicity as a nod to the Coppell community. Overall, the new visual identity served as a catalyst for the physical space and helped them create the right brand personality for such an awesome, warm and inviting space.