Family-owned since 1960, Kinloch Farm represents generations of organic practices and shared values in protected open space, land and wildlife conservation, and regenerative farming. I partnered with Kinloch to refresh their full brand identity, including a new logo system for their line of products and businesses, and a robust design system to help them look like the professional, knowledgeable group of experts they are. Ie also developed marketing collateral and label designs to ensure their brand expression was consistent, engaging, and on-brand.