“What if working out became so much more than the physical?” FaithFit is a startup workout-focused app that blends the gap between physical training and spiritual formation. I worked with them to create a very simple yet perfectly appropriate brand identity, starting with the monogram FF icon that uses negative space to convey someone working out. From there I built out a design ecosystem to help them launch their product into the real world, giving them a design framework to grow with. Overall, their identity is something that will never go out of style, never look dated and will look good in any digital or physical context. Simple, bold, and strikes the right brand personality.