Goodly Cookies Brand Refinement & Packaging

Upon a change of ownership (a perfect time for a rebrand), I engaged with Goodly Cookies to refine their current logo and visual identity system, ensuring the brand was flexible and adaptive to grow with the business as it expands its footprint across the US. I then designed multiple product boxes for different contexts to reinforce the refreshed brand identity system in fun, playful ways. Additionally, I designed boxes and marketing collateral for team partnerships, such as when they became the official cookie of the Utah Jazz. The deliciousness of the cookies speaks for itself, but having a strong brand foundation will ensure Goodly can grow in consistent, engaging ways for years to come.