“Thoughtfully made, modern gifts that feel like home.” Cole & Dainer is committed to creating products that are modern and unique yet personal and timeless. I worked with them to refresh their primary logo, develop a secondary logo for versatile contexts, and then built out a more robust brand identity that captured the essence of what makes their blankets and products unique. This included new product and lifestyle photography and creating a brand style guide that helped them define colors, fonts, and secondary design elements. Additionally, I helped refine their key messaging to better communicate their mission in a succinct yet appealing way. Then, I brought it all together in a new website that helps her stand out from their crowd and create a smooth, engaging experience for their growing base of consumers. The end result is a polished, refined, and playful brand image that better tells their story and connects with their tribe. Now, the brand better fits the product and mission.