Tiiga provides low-calorie, nutrient-dense, sustainable energy by combining electrolytes with the fiber-rich African baobab fruit, bringing this power directly to consumers with a great tasting, on-the-go drink mix. I partnered with them to create a logo and brand identity system that captured the spirit of the brand and gave them a visual platform to stand out from the crowd. From there I helped create a design system for their product packaging of various forms and sizes, ensuring they’ll capitalize on brand equity — both on the shelf and in digital marketing — as the brand grows its consumer base. Overall, the branding is sporty, playful, and fresh.