Villa Hélène Branding Project
Louis Harlet
I worked with Villa Hélène on the full development of their brand identity, before the official opening of the guesthouse.
From the very start, I provided brand consulting, helping define a clear, high-end positioning rooted in the elegance of Provence.
My work included:
Strategic branding advice to shape the visual and emotional image of the guesthouse
Complete identity design: logo, colors, typography, and brand tone
Guidance on visual storytelling to reflect the charm and comfort of the place
Support on visibility and booking strategy, linking the website with platforms like Booking.com and Airbnb
SEO optimization to boost the website’s organic reach and visibility
Today, Villa Hélène is a success story:
⭐️ 5/5 rating on Google
💬 Almost 10/10 on Booking.com
✨ Dozens of glowing reviews highlighting the peaceful atmosphere, refined aesthetic, and warm welcome
More than just a branding project, this was a full transformation, turning a new guesthouse into an exceptional destination with a strong identity and a seamless guest experience.
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Posted Jul 31, 2025
Developed a brand identity for Villa Hélène, a guesthouse in Aix-en-Provence. Increase from 0 to +100 clients in the first year.
