Brand Development for Louisiana Kitchen Foodtruck

I worked on the complete branding of Louisiana Kitchen Foodtruck, a Louisiana-inspired foodtruck concept based in France.

From the ground up, I developed the entire brand identity, from logo and visual direction to storytelling and graphic assets.

My work included:

Full brand image creation, defining the narrative and visual foundations

Storytelling rooted in the founder’s personal journey through Louisiana

Visual identity design (logo, colors, typography) reflecting Southern warmth and authenticity

Foodtruck look and signage to create immediate recognition and emotional connection

Social media templates to ensure a consistent, inviting online presence

The Louisiana Kitchen is more than a foodtruck, it’s a tribute to the soulful, flavorful culture of Louisiana.

Built on real-life experiences, the brand blends bold Cajun and Creole vibes with rustic charm and a community spirit.

The goal: bring people together around rich, home-style cooking with a story behind every bite.

Every visual detail evokes the spirit of the bayou, turning each visit into a flavorful journey to the American South.