A self-initiated homepage hero redesign

A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.

The original hero had a compelling product, but the copy competed with the imagery, the product lacked visual prominence, and the next action wasn’t immediately clear.

For the redesign, I focused on:

• A sharper product-in-use lifestyle visual • A clear, benefit-led headline • Scannable product differentiators • Improved spacing and visual hierarchy • Social proof positioned near the CTA • A prominent, action-focused shopping button • Keeping the product and CTA visible above the fold

The result is a cleaner and more premium hero section that helps visitors quickly understand what the product is, why it is different, and where to go next.

I design and build conversion-focused Shopify landing pages, product pages and homepage sections for DTC brands.

Need help improving your store’s customer journey? Let’s work together.