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The ad got the click.
Olabode Fasae
The ad got the click. But cold traffic rarely converts just because they landed on a product page.
Sometimes, they need to understand the problem first.
That’s where an advertorial can make a difference.
Instead of immediately asking the visitor to buy, the page creates context around the problem, educates them, builds curiosity, addresses doubts, and introduces the product as a potential solution.
The visitor gets a reason to care before they’re given a reason to buy.
That’s what makes an advertorial valuable in a cold-traffic funnel.
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Posted Sep 30, 2026
The ad got the click. But cold traffic rarely converts just because they landed on a product page. Sometimes, they need to understand the problem first. That...
