Alex scaled Meta Ads for Mecha Chocolate, a confectionary company located in New Jersey, by increasing their advertising budget by 57%. She manages paid advertisements for Mecha and optimized the advertising strategy by increasing the advertising budget and testing new campaigns and audiences. She increased the overall impressions YoY by 152%+ and increased conversions YoY by 171%. She also tested new ad types and leveraged the Advantage+ Catalog whose ability to customize the ad per person has resonated very well with Mecha's audience.