Positioning Jagermeister on St. Patrick's Day

St. Patrick's Day is typically the holiday where Guinness and Jameson shine, but I wanted Jagermeister to chime in on this drinking holiday regardless. I created content leveraging the brand's green shot glasses in a shamrock shape as a nod to the holiday.

The post was up for one day and received 1.4MM impressions and 34.4K engagements. From what was visible on competitor’s channels, this post exceeded the engagement performance for both Guinness and Jameson’s posts that day!