Launching Vaseline's TikTok

While working with Unilever as the Director of Content and Community, I was working with Vaseline.

Vaseline was trending on TikTok for months due to the “Slugging” trend of applying Vaseline on your face before you go to sleep. I identified this trend as the right opportunity for Vaseline to launch on TikTok, starting from the ground up. I interacted with many videos the brand was tagged in, and some comments went viral due to thousands of likes and rose to the top of the comment feeds. The channel organically gained 10k followers in just 8 weeks.