Plenya is a women’s wellness and supplements brand built around a simple idea: you don’t have to be perfect to be well.

We designed and built its Shopify e-commerce website, alongside the brand identity, packaging and supporting marketing assets. The goal was to bring Plenya’s confident, expressive personality into a shopping experience that makes the products easy to discover and understand.

We handled the website design and Shopify implementation, translating Plenya’s visual identity into a complete, responsive storefront.

The homepage combines product discovery with lifestyle imagery and a clear focus on customer needs, from strength and recovery to sleep and everyday wellness. A bento-style layout gives each product category its own space while keeping the experience connected.

Product pages bring together benefits, usage guidance, comparisons, reviews and FAQs, helping customers understand what each supplement offers before purchasing.

Plenya’s identity draws on the confidence of ’90s editorial design, combining expressive typography, bold color and a clean, modern structure.

We developed the wordmark, color palette and typographic system to give the brand a recognizable personality across the website, packaging and communications. The direction feels warm and distinctive without falling into clinical supplement branding or predictable wellness aesthetics.

The women's supplement market is crowded, clinical and often intimidating. Most brands in the space lean into either hyper-clinical aesthetics or overly soft, pastel wellness clichés. Plenya needed to carve out a completely different lane: one that felt elevated and trustworthy, but also warm, expressive and fun. The brand had to speak to real women who are juggling full calendars and long days, not fitness influencers or biohackers. And it had to do it consistently across every touchpoint, from a Shopify storefront to an Instagram carousel to a post-purchase email.

A complete Shopify storefront supported by a cohesive brand system. From discovering a product online to receiving it at home, the website, packaging and communications feel unmistakably Plenya.