Plenya — Wellness Brand Identity & Website

Plenya is a women's wellness and supplements brand built on a simple idea: you don't have to be perfect to be well. Founded by a woman who was tired of the noise in the wellness space, Plenya partners with nutritionists, doctors and herbalists to create formulas that actually deliver. The brand draws its visual energy from 90's elegance (bold colors, effortless confidence, nothing too serious) and filters it through a clean, modern lens. We were brought on to build the entire brand world from scratch: identity, packaging, e-commerce website, social media design and email communications.

The women's supplement market is crowded, clinical and often intimidating. Most brands in the space lean into either hyper-clinical aesthetics or overly soft, pastel wellness clichés. Plenya needed to carve out a completely different lane: one that felt elevated and trustworthy, but also warm, expressive and fun. The brand had to speak to real women who are juggling full calendars and long days, not fitness influencers or biohackers. And it had to do it consistently across every touchpoint, from a Shopify storefront to an Instagram carousel to a post-purchase email.

We started by studying the competitive landscape and identifying the visual gap. Most supplement brands for women either look like pharmacy shelves or like they belong in a yoga retreat. Plenya's founder kept referencing a specific energy: 90's supermodels, bold typography, confident color palettes, the kind of aesthetic that doesn't try too hard but still commands attention. That became our north star. We built the entire visual system around that tension between retro boldness and modern minimalism, making sure every design decision (from the wordmark to the product label hierarchy to the website grid) served both shelf appeal and scroll-stopping digital presence.

The brand identity centers on a confident, expressive visual language: a custom wordmark, a rich but restrained color palette, and a typographic system that balances editorial elegance with supplement-industry clarity. We designed the full packaging system for the product line (creatine, collagen, magnesium, BCAAs, gummies), making sure each SKU feels part of a cohesive family while standing on its own. The Shopify website was built to convert: clean product pages, benefit-driven copy blocks, a bento-style homepage layout, and a seamless mobile experience. Social media templates were designed for both educational content and lifestyle storytelling, and the email system covers everything from welcome sequences to promotional campaigns.

Plenya launched with a fully realized brand that feels like it's been around for years. The visual identity translates seamlessly from a supplement label on a bathroom shelf to an Instagram story to a Klaviyo email flow. The website gives the brand a premium e-commerce presence that matches the quality of the product inside the packaging. Every touchpoint reinforces the same message: wellness that's simple, intentional and built for women who are actually living their lives.