Keyline — Global Rebrand & Brand System
Alessandro Alpago
A global brand built to work across products, markets, and languages
Keyline needed more than a new look. The company needed one coherent system that could connect corporate identity, physical products, machine interfaces, campaigns, packaging, exhibitions, and digital communication across 20 countries and nine languages.
Scope
Global brand identity and design system
Corporate guidelines and multilingual communication
Product marketing and sales materials
UI redesign for seven electronic key-cutting machines
Iconography and interface patterns
Packaging and merchandising
Campaign creative
Exhibitions and branded environments
Website and digital experience
The system
The work created a shared visual language that could scale from a machine display to an international trade-show environment. Across seven electronic key-cutting machines, I redesigned the UI into a unified system that made the interfaces more familiar, scalable, and easier to learn.
Outcome
The result was a connected brand ecosystem: recognizable across markets, consistent across physical and digital experiences, and flexible enough to support a complex global product portfolio.
Corporate identity
Keyline corporate identity 2
Keyline corporate identity 3
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Keyline corporate identity 6
Product communication
Keyline product communication 1
Keyline product communication 2
Keyline product communication 3
Keyline product communication 4
Machine UI and icon system
Keyline machine UI 1
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Keyline machine UI 3
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Keyline machine UI 5
Keyline machine UI 6
Keyline machine UI 7
Keyline machine UI 8
Packaging and merchandising
Keyline packaging 1
Keyline packaging 2
Global campaign
Keyline global campaign 1
Keyline global campaign 2
Exhibitions and environments
Keyline exhibition design 1
Keyline exhibition design 2
Keyline exhibition design 3
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Keyline exhibition design 5
Digital experience
Keyline digital experience 1
Keyline digital experience 2
Keyline digital experience 3
Keyline digital experience 4
Keyline digital experience 5
Keyline digital experience 6
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Posted Aug 14, 2026
A global rebrand spanning 20 countries and nine languages, unifying identity, product UI, campaigns, packaging, environments, and digital experiences.
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Clients
Keyline
