54D — Social Content & Short-Form Creative

54D needed a consistent way to translate its coaches, programs, member stories, campaigns, and digital product into short-form content that felt useful, energetic, and unmistakably on-brand.

I developed a repeatable content system across education, training, community, product, and campaign storytelling—giving each idea a clear hook, visual structure, and social-native edit.

Social content strategy and recurring series

Creative direction and concept development

Scripts, hooks, and filming direction for coaches

Vertical video editing, pacing, captions, and motion

Campaign and offer-led creative

App and product storytelling

Spanish-language content adaptation

Coach expertise Practical guidance presented through recognizable expert voices, structured for immediate value and retention.

Training energy Fast, visceral edits designed to make the 54D experience feel immediate and motivating.

Member and community stories Human stories and social proof presented with more emotion than a conventional testimonial.

Programs and product Clear explanations of 54D’s methodology, offers, and app experience.

Rather than treating every post as a one-off, I built the work around repeatable formats that could support consistent publishing without every video looking or sounding the same.