Unicornia - Brand Identity

Brand identity, digital art direction, motion and campaign design for Unicornia, a personal wellness platform built around confidence, curiosity and everyday joy.

We created a flexible visual world where bold typography, optimistic color, playful illustration and energetic motion work together. The system was designed to translate across digital experiences, social campaigns, outdoor moments and ongoing content.

Warm gradients and saturated contrasts create an immediately recognizable presence. A confident wordmark anchors the system, while expressive imagery and graphic details bring personality to every touchpoint.

The digital experience balances discovery with clarity, using modular layouts and direct calls to action to keep the journey intuitive.

A flexible identity and content system capable of moving across brand, web, social and campaign environments without losing its personality.

Joy looks good on you.