Automating Lead Scraping & Email Enrichment With n8n
Anastasia Kavzovich
Case Study: Automating Lead Scraping & Email Enrichment With n8n
Client Overview
A B2B SaaS startup struggled with slow, manual lead-generation processes. Their sales team spent several hours each week scraping websites, collecting contact details, and enriching leads before outreach. They needed a fully automated workflow to scale their pipeline without increasing headcount.
Challenge
Manual data collection: Reps manually browsed target websites to extract company info and potential contacts.
Incomplete or outdated details: Email addresses were often missing or required manual validation.
Slow qualification: Without automated enrichment, determining company size, industry, and technology stack took too long.
n8n Solution
The team implemented an automated pipeline in n8n that handled scraping, enrichment, and lead qualification.
Workflow Breakdown
Lead Source Scraping
n8n triggered daily workflows pulling URLs from:
LinkedIn search exports
Industry directories
Public listings and niche marketplaces
A website-scraper node crawled each URL and extracted:
Company name
Website metadata
Team pages or contact pages
Social links
Email Extraction & Verification
n8n parsed pages for potential email patterns (
mailto:, text emails, author metadata).When emails were missing, n8n generated likely email formats using:
First/last names from team pages
Company domain
Common patterns (e.g.,
{first}.{last}@domain.com)Emails were passed through an API verifier (e.g., NeverBounce or ZeroBounce).
Enrichment Layer
n8n enriched each lead with third-party data sources:
Industry & company size
Tech stack (via Wappalyzer API)
Social profiles
Funding and company timeline
All data was merged into a structured lead object.
CRM Ingestion & Notification
Qualified leads were sent directly to HubSpot/Pipedrive.
Slack notifications alerted the sales team with a one-click “review” button.
Results
5× faster lead generation: Automated scraping eliminated 6–8 hours/week of manual work.
40–60% improvement in email accuracy thanks to automated verification and pattern generation.
Higher outbound conversion: Reps had enriched profiles ready for personalized outreach.
Fully scalable pipeline: Adding new sources required no engineering—only n8n workflow updates.
Conclusion
By leveraging n8n’s modular workflows and low-code automation, the startup built a fully autonomous lead-engine pipeline. This allowed the sales team to focus on outreach and closing deals while the system handled research, enrichment, and CRM updates automatically.
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Posted Nov 25, 2025
Automated lead scraping and email enrichment for a B2B SaaS startup using n8n.
